The program is designed for Danish startups who are looking for a more structured and scientific approach to expand beyond Denmark and selecting the right markets - not scaleups ready for market entry.
Most Danish startups only start to think about their international strategy when an investor requires it. That’s at least a tad too late. At that point the organization has grown big and more structured - which in this case translates to slower and significantly more expensive to change and adapt to new markets.
Furthermore, for some reason too many choose their next market based on random intuition instead of dedicated analysis and data. That’s a risky direction for decision making - and tends to become an expensive and potentially very time consuming problem.
So in short; spend the time now and save the trouble later.
Well the program is a series of sessions with different themes, where we mix theory with visits from subject experts and experienced practitioners. The themes range from how to build a global organization to data-driven market selection and even pitching to international investors. The program culminates in an intense two day exploration trip to London, packed with inspiration and hands on feedback from experts. Check our website for a deep dive on the individual sessions.
