incubation program


A springboard for entrepreneurs who are innovating in the areas of sports, physical activity, and wellbeing

Who is this Incubation program for?

The sports tech & innovation sector is everywhere in rapid development; however, it is often difficult for new entrants to understand its drivers and connect with its key players.

This short and intensive incubation track focuses on facilitating the process where ideas can be tested and turned into products or services ready for market entry, and into profitable businesses, and on providing support to enter the sports industry.

It offers a tailored knowledge-intensive program to support you in building a foundation for your business idea to mature and take-off.

You will gain access to:

  • Sector specific insights & knowledge
  • Sector specific networks & matchmaking
  • Introductions to the Danish & Nordic sports innovation & tech ecosystem
  • Introductions to funding possibilities
  • Customised plan for each participating startup
  • 1:1 sparring & coaching by the Danish Business Hubs
  • Mentorship with industry experts
  • Beyond Beta’s online Pre-Acceleration Program (incl. tools and tutorials)
  • Sports Lab Copenhagen partner organisations (incl. hubs for international scaling, universities for scientific validation, sports facilities & organisations for testing)
  • Inspiring sector specific talks and masterclasses
  • Working alongside other sports innovation & tech founders
  • Introduction to sports conferences, trade shows, webinars, meet-ups, etc.
  • Visibility on Sports Lab Copenhagen platforms and communication channels


The program will enable you to:

  • Validate your offering (product/service & business model)
  • Create a go-to-market plan
  • Craft a great pitch
  • Define funding options

A first screening will take place based on a short online application form. If you pass the initial screening, you will be connected to a coach to determine your specific needs and guide you throughout the incubation period. You will have a direct contact to a person at Sports Lab Copenhagen to guide and connect you to relevant networks and specialists to grow your business.

The program will consist of sports industry-related topics of general interest delivered in a group format (on and offline), online tools and tutorials, as well as a customised plan elaborated with your coach.

  • Individually designed plan with mentoring, networking, tutorials, and group sessions
  • Program runs from April 11th (kick-off) to June 14th, 2023 (demo day)
Next application deadline
The 21st of March
10 weeks
Please note
To maximise progress of each participating startup, it is necessary that all team members participate in the program together.
Carsten Couchouron
Program Manager
+45 21 52 01
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